Are You a ‘So What’ Business Stories (fill in the blank):
A business (also known as company, enterprise, or firm) is a legally recognized organization designed to provide goods, services, or both to consumers or tertiary business in exchange for money.  Businesses are predominant in capitalist economies, in which most businesses are privately owned and typically formed to earn profit that will increase the wealth of its owners. The owners and operators of private, for-profit businesses have as one of their main objectives the receipt or generation of a financial return in exchange for work and acceptance of risk.
Wikipedia’s Advice: ‘For businesses, communicating by using … storytelling techniques can be a more compelling and effective route than using only dry facts.’
Ten Characteristics of Great Companies *
1) Great companies are constantly innovating and delighting their customers/users with new products and services.
2) Great companies are built to last and be independent and sustainable. Great companies don’t sell out.
3) Great companies make lots of money but leave even more money on the table for their users and partners.
4) Great companies don’t look elsewhere for ideas. They develop their ideas internally and are copied by others.
5) Great companies infect their users/customers with their brand. They turn their users and customers into marketing/salesforces.
6) Great companies are led by entrepreneurs who own a meaningful piece of the business. As such, they make decisions based on long term business needs and objectives not short term goals.
7) Great companies have a global mindset. They treat every person in the world as a potential customer/user.
Great companies are attempting to change the world in addition to making money.
9) Great companies are not reliant on any one person to deliver their value proposition.
10) Great companies put the customer/user first above any other priority.